JoeMerrill,sonofthemillionaireownerofachainof5and10centstores,posesasJoeGrant,andtakesajobinthestockroomofoneofhisfather’sstores,toprovethathecanbeasuccesswithouthisfather’sinfluence.TherehemeetsstockroomgirlMaggieJohnson,andtheyfallinlove.Thiscausesproblems,becauseMrs.MerrillhadplannedforhersontomarryMillicentRogers,ahighsocietygirlddd